I’m an Australian-raised, NYC-based product and experience design leader with over a decade of driving innovation across digital products, commerce platforms, and enterprise systems. I deliver intuitive, high-impact experiences rooted in strategy, research, and measurable business outcomes.
From omnichannel commerce, branding, and AI-driven platforms, I translate customer insight into elegant, scalable solutions. I’ve led global, distributed teams, built design functions from the ground up, and partnered closely with product, engineering, and executive stakeholders to shape vision and deliver value.
Whether developing human-centered design systems, optimizing customer journeys, or mentoring emerging leaders, I bring a blend of creative rigor, strategic thinking, and operational excellence to every challenge.
Let’s connect if you’re passionate about shaping experiences that prioritize users and deliver real brand value. In the meantime, why don’t you check out my portfolio, contact me, or review my list of skills below?
Core Skills
- 🧭 Leadership & Product Strategy
- Product Design Leadership
- Cross-Functional Collaboration
- Scaled Product & Experience Strategy
- Team Building, Mentorship & Coaching
- Stakeholder Alignment & Communication
- Ideation & Workshopping
- Design Operations (DesignOps)
- Resource Planning & Team Scaling
- 🎨 Experience & Product Design
- User-Centered Design
- Brand Evolution & Storytelling
- End-to-End Experience Design
- UX/UI & Interaction Design
- Persona and Proto-Persona Creation
- Journey Mapping & Service Design
- Complex Systems Thinking
- Mobile & Cross-Platform UX
- Accessibility & Inclusive Design
- Agile Prototyping
- 🧱 Systems & Process
- Design System Development & Governance
- Modular Design Frameworks
- Agile Product Design Processes
- Component Libraries & Scalable UX
- Documentation & Pattern Libraries
- 🔍 Research, Data & Insights
- User Research & Testing Strategy
- Behavioral & Qualitative Research
- A/B Testing
- Conversion Rate Optimization (CRO)
- Data-Informed Design Decisions
- Experimentation Mindset
- 🛠 Tools & Tech Collaboration
- Figma / Sketch / Adobe CC
- JIRA / Confluence / Notion
- SaaS, Headless & Composable Architectures
- Agile & Product Lifecycle Collaboration
- Product Analytics Tools (GA4, Clarity, HotJar, etc)
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