Australian-born and NYC-based, I’ve spent my career working with industry-defining brands and organizations delivering intuitive, high-impact experiences rooted in strategy, research, and measurable business outcomes.
From omnichannel commerce to AI-driven platforms, I’ve led global, distributed teams, built design functions from the ground up, and partnered closely with product, engineering, and executive stakeholders to shape vision and deliver value.
Whether developing human-centered design systems, optimizing service flows, or mentoring fellow designers, I bring a blend of creative rigor, strategic thinking, and operational excellence to every challenge.
I’ve delivered robust digital and marketing experiences for:
- Nestle
- Sysco
- BASF
- Michelin
- UPS
- Cintas
- American Standard
- Miami Heat Store
- Grohe
- Netgear
- Gerber
- Cartier
- Burpee
- JoAnn
- Catbird
- Made In
- Delta Faucets
- MZ Wallace
- 260 Sample Sale
- Forever 21
- Guardian Insurance
- SATCO
- Fannie May (Ferrero)
- Sports Illustrated
- The Brooklyn Hospital Center
- United Nations
- UNICEF
- Hachette
- Made Goods
- Samplize
- Paul Stuart
- Classic Home
- DesignShop
- FlyBox
- Rogers & Hollands
- David’s Bridal
- QXO (formerly Beacon Building Products)
- Brown’s Shoes
- DXV
Utilizing the following core skills:
- Leadership & Product Strategy
- Product Design Leadership
- Cross-Functional Collaboration
- Scaled Product & Experience Strategy
- Team Building, Mentorship & Coaching
- Stakeholder Alignment & Communication
- Ideation & Workshopping
- Design Operations (DesignOps)
- Resource Planning & Team Scaling
- Research, Data & Insights
- User Research & Testing Strategy
- Behavioral & Qualitative Research
- A/B Testing
- Conversion Rate Optimization (CRO)
- Data-Informed Design Decisions
- Experimentation Mindset
- Tools & Tech Collaboration
- AI tools: chatGPT, Claude, Gemini, Co-pilot, UX Pilot
- Shopify / Adobe Commerce / SFCC / SFRA / BigCommerce
- Figma / Sketch / Adobe CC / Framer
- JIRA / Confluence / Notion
- Wordpress / Drupal / Contentful
- SaaS, Headless & Composable Architectures
- Agile & Product Lifecycle Collaboration
- Product Analytics Tools (GA4, Clarity, HotJar, etc)
- Front-end Development (CSS, HTML, JS)
- Experience & Product Design
- User-Centered Design
- Customer Experience Design
- Usability
- Brand Evolution & Storytelling
- End-to-End Experience Design
- UX/UI & Interaction Design
- Persona and Proto-Persona Creation
- Journey Mapping & Service Design
- Complex Systems Thinking
- Mobile & Cross-Platform UX
- Accessibility & Inclusive Design
- Agile Prototyping
- Systems & Process
- Design System Development & Governance
- Modular Design Frameworks
- Agile Product Design/Developmet Processes
- Component Libraries & Scalable UX
- Documentation & Pattern Libraries
If this sounds like something you’re into, you can view my work or contact me to find out more